IROIN® has been developing data-based technology solutions for influencer marketing since 2015. These in clude influencer discovery, portfolio management, campaign management and reporting as well as Influencer Ads on Instagram, YouTube, TikTok and Twitch. In addition to its headquarters in Erfurt, the 10-person team is also based in Hamburg, Berlin, Milan and Paris. Led by founder and CEO Moritz Wasserek, IROIN® develops technologies such as the IROIN® Influencer Marketing Suite and IROIN® Influencer Ads, the Europe-wide unique interface (API) for extending influencer posts into ads. The technology provider sells the solutions internationally as licensed products.